By Leo Babauta
The urgent desire for a successful business, and the fear of losing business, drives many a good man to do frivolous things.
I'm not talking about casino owners or pimps or politicians or companies. I'm talking about good small business owner, has become the marketers.
Suppose you have a blog and you write good stuff and people like her. And what now? How to build this into a business?
You may see people who have made millions online: How did they do that? Internet marketing. She built mailing lists, then manipulated these lists by emotional tactics, social proof, create false urgency, building funnel, heating the lists, the potential customers who think they need, or they will not make.
See this success and all of a sudden it wants you. You don't know how to build a business, but it has this guy and he is successful. So you want to buy, its course and follow his advice.
Suddenly, your excellent blog is pushing me on a mailing list to a free report to get. There is a pop-up trying to enter me at my email address. If I do this, I'm starting, get all kinds of emails, which I didn't try, wants to push me into a funnel. Book, tried a thousand things to social media, I'm interested in your sale.
You start to create an image that you think I want to, so I buy what you are selling. You're a marketer, a manipulator, unreliable.
I hit the "unsubscribe".
What happens if instead you had confidence in your company? You created something of value, and believed that it would help people? You've got its value and how much it helps people to your key performance indicators.
You would do none of these things. Great things about what you would do is create and people would promote for you. She would opt for simplicity and reliability.
To build up confidence, by you what you what you want to build. Helps people hear and see, if that's what you're doing resonance. Adjustment if necessary. Those who do not come to you... Let you. What you want to build is not for everyone.
Fear the loss of companies will always be, to a certain extent, but not driven by him.
